Logos & Branding
Branding expresses who a company is at its core—what it stands for, and what the company will consistently deliver to customers. A brand endures and permeates every facet of an organization. Logo design and branding are at the heart of a company’s identity.
A logo is a symbol for a brand—a memorable, client-facing, visual shorthand that says: “Here We Are!”
![residential-real-estate-logo-design Logo design and branding for luxury residential community in Milford, MA](https://greatisland.com/wp-content/uploads/2020/02/residential-real-estate-logo-design.jpg)
![business-logo-design Logo design and branding for company providing career, financial and life planning for executives](https://greatisland.com/wp-content/uploads/2020/02/business-logo-design.jpg)
![logo-design-for-nonprofit Logo design and branding for nonprofit historical preservation organization](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-nonprofit.jpg)
![logo-design-for-wine-festival Logo design and branding for Disney World's annual Wine Festival](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-wine-festival.jpg)
![logo-design-for-luxury-condos Logo design and branding for luxury residential tower in downtown Boston, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos.jpg)
![logo-design-for-country-club Logo design and branding for golf course in Hopkinton, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-country-club.jpg)
![logo-design-for-Boston-condos1 Logo design and branding for a residential condominium community in Somerville, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Boston-condos1.jpg)
![logo-design-for-Boston-TV-station Logo design and branding and fonts for Boston TV station WNAC-TV](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Boston-TV-station.jpg)
![logo-design-for-Boston-tour-company Logo design and branding for Boston Duck Tours, an amphibious tour company](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Boston-tour-company.jpg)
![RIEEA-Logo-RGB](https://greatisland.com/wp-content/uploads/2023/06/RIEEA-Logo-RGB.jpg)
![logo-design-for-Salem-tour-company Logo design and branding for an innovative tour company that explores history in Salem and Essex County, MA, aimed at millennials](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Salem-tour-company.jpg)
![Envisioning-Access-Logo-RGB](https://greatisland.com/wp-content/uploads/2023/06/Envisioning-Access-Logo-RGB.jpg)
![logo-design-for-Salem-luxury-apartments Logo design and branding for luxury apartments built in converted 19th century jail building in Salem, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Salem-luxury-apartments.jpg)
![Share-Your-Good-Fortune-Logo](https://greatisland.com/wp-content/uploads/2019/06/Share-Your-Good-Fortune-Logo.jpg)
![logo-design-for-golf-course Logo design and branding for a luxury golf course community in Hingham, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-golf-course.jpg)
![logo-design-for luxury-condos-in-RI Logo design and branding for luxury waterfront community in Tiverton, RI](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-RI.jpg)
![Logo-design-for-lecture-program Logo design and branding for "Talk About Design," an ongoing initiative about design and architecture in Salem, MA](https://greatisland.com/wp-content/uploads/2020/02/Logo-design-for-lecture-program.jpg)
![logo-design-for-luxury-residential-development Logo design and branding for luxury residential community in Ayer, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-residential-development.jpg)
![logo-design-for-luxury-condos-in-RI2 Logo design and branding for luxury residential community in Portsmouth, RI](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-RI2.jpg)
![logo-design-for-Disney-art-festival Logo design and branding for Disney World's Annual Art Festival](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Disney-art-festival.jpg)
![logo-design-for-luxury-condos-in-CT Logo design and branding for luxury residential community in Mystic, CT](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-CT.jpg)
![logo-design-for-luxury-apartments-in-Allston Logo design and branding for luxury apartment community in Allston, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-apartments-in-Allston.jpg)
![logo-design-for-Salem-history-musuem Logo design and branding for the Salem History Museum in Salem, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Salem-history-musuem.jpg)
![logo-design-for-luxury-apartments-in-Cambridge Logo design and branding for luxury apartment community in Cambridge, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-apartments-in-Cambridge.jpg)
![logo-design-for-luxury-apartments-in-Lowell Logo design and branding for luxury apartments in restored mill building in Lowell, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-apartments-in-Lowell.jpg)
![logo-design-for-luxury-condos-in-Somerville Logo design and branding for luxury condominium community in Somerville, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-Somerville.jpg)
![logo-design-for-luxury-condos-in-Andover Logo design and branding for condominium community in Andover, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-Andover.jpg)
![logo-design-for-commercial-linen-service Logo design and branding for industrial linen & dry cleaning service in Woburn, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-commercial-linen-service.jpg)
![logo-design-for-luxury-condos-in-CT2 Logo design and branding for a waterfront condominium community in New London, CT](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-CT2.jpg)
![logo-design-for-high-tech-company Logo design and branding for software company in Minneapolis, MN](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-high-tech-company.jpg)
![logo-design-for-luxury-homes-in-Groton-MA Logo design and branding for luxury condominium community in Groton, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-homes-in-Groton-MA.jpg)
![logo-design-for-online-library-network Logo design and branding for the North of Boston Library Exchange online catalogue](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-online-library-network.jpg)
![logo-design-for-luxury-homes-in-ME Logo design and branding for a waterfront condominium community in Kittery, ME](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-homes-in-ME.jpg)
![logo-design-for-NGO-Guatemala Logo design and branding for a human services organization providing aid to needy families in the mountains of Guatemala](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-NGO-Guatemala.jpg)
![logo-design-for-luxury-condos-Cambridge2 Logo design and branding for a luxury river-front condominium community in Cambridge, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-Cambridge2.jpg)
![logo-design-for-security-company design for a security services company in Salem, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-security-company.jpg)
![logo-design-for-luxury-condos-in-Weymouth design and branding for ocean-front luxury residential building in Weymouth, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-Weymouth.jpg)
![logo-design-for-Disney-World branding for Disney's Chip 'n Dale Rescue Rangers Club](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-Disney-World.jpg)
![logo-design-for-luxury-condos-in-Concord Logo for luxury residential community in Concord. MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-condos-in-Concord.jpg)
![logo-design-for-sports-event-firm design for Massachusetts sports events promotional company](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-sports-event-firm.jpg)
![logo-design-for-luxury-homes-in-Holliston design and branding for residential community in Holliston. MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-homes-in-Holliston.jpg)
![logo-design-for-luxury-homes-Concord branding for luxury residential community in Concord, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-homes-Concord.jpg)
![logo-design-for-nonprofit-reservation Logo for nonprofit organization involved in stewardship of the historic Olmsted property in Beverly, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-nonprofit-reservation.jpg)
![logo-for-luxury-condos-in-NH design for riverfront residential property in Manchester, NH](https://greatisland.com/wp-content/uploads/2020/02/logo-for-luxury-condos-in-NH.jpg)
![logo-design-for-legal-funding-company Logo for legal action financing company](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-legal-funding-company.jpg)
![logo-design-for-reading-awareness-campaign branding for a reading awareness campaign promoted by WCVB-TV Boston](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-reading-awareness-campaign.jpg)
![logo-design-for-luxury-homes-in-Dartmouth-MA Logo for a residential community in Dartmouth, MA](https://greatisland.com/wp-content/uploads/2020/02/logo-design-for-luxury-homes-in-Dartmouth-MA.jpg)
Tips for Logo Design and Branding
1. Make sure ALL the decision makers participate throughout the creative process.
2. Keep the decision making team as small as possible – three or fewer is best.
3. Articulate all important factors to be considered. Your designer should offer you a comprehensive “creative brief” to help you organize your ideas.
4. Provide the designer with examples of logos you like and examples of logos you don’t like. This will help the designer get a feel for your personal tastes.
5. Your designer should present you with multiple options which emphasize your various goals.
6. The designer should explain how each design will perform in the many sizes, applications, and contexts in which it must function.
7. Allow the designer to take you through his or her thought process before making up your mind.
8. Be opened minded throughout the presentation. You may end up liking a design or style that you weren’t sure about at first.
9. Don’t share the options with people who are not part of the decision making team, ie., co-workers, employees, relatives or customers. Those people have not been part of the process and they will tend to shoot from the hip without understanding what the team is trying to accomplish.
10. Viewing a logo for the first time is often like looking at a Rorschach test. Reactions can vary widely from person to person and the feedback can get very arbitrary or confusing.
11. It is best to allow your decision making team to go through the process from beginning to end, make a final selection and THEN reveal it to the rest of your organization.
12. Invariably, people will come to appreciate a good logo more and more over time. That’s because they will get used to seeing it in various applications and in context. Successful logos “grow” on companies and organizations and they gradually absorb and then reflect their unique meaning.