Clients: A.D. Makepeace and The Collaborative Companies
Great Island Design was retained to provide all visual design services for a new 1200-home residential community in Plymouth, MA. The project required branding concept development as well as carrying the messaging through all promotional media.
Services for this marketing program include:
Nomenclature • Branding • Development of marketing storylines • Website (Won PRISM Gold Award from the Builders and Remodelers Association of Greater Boston) • Sales Center Displays (Won PRISM Gold Award from the Builders and Remodelers Association of Greater Boston) • Marketing Brochures, Floor Plans, & Collateral • Print, Online, Email & Radio Advertising • Print & Electronic Newsletters • Product Photography
Redbrook Branding Study
Great Island Design was asked to develop a series of Redbrook icons that explore nature and evoke a rural American ideal. A.D. Makepeace, the developer of Redbrook/Plymouth, “is the world’s largest cranberry grower, the largest private land owner in eastern Massachusetts, and a leader in environmentally responsible real estate development.” These icons, along with all of our brand development for Redbrook, were created to capture a feeling of small-town America and a lifestyle that is inspired by nature.
GID created a marketing website for this 1200 home development in Plymouth, MA. for A.D. Makepeace. Key branding featured the beautiful natural setting of forest, lakes, and cranberry bogs.
It won a PRISM Gold Award for “Best Website” from the Builders and Remodelers Association of Greater Boston.
Redbrook — Partial view of sales center including hanging lifestyle banners, floor plan displays, backlit topo table of master plan. Red brook won a 2015 Gold PRISM Award for Best Sales Center.
Redbrook — Examples of eight ceiling-hung lifestyle banners and the artwork for the backlit topo table master plan display.
Redbrook — Wall-hung banner display of the Village Green rendering.
Advertising poster for a residential community located in Plymouth, MA.
Redbrook – Print ad which ran in local media during the fall months.