How to get the most out of digital marketing design services
— Keep your email messaging simple. An email ad is not a brochure, so make your point quickly and memorably.
— Be clear about what action you want the recipient to take. Click on a link to your website? Make an appointment? Sign up for a newsletter? Take advantage of an offer? Make a donation?
— Make sure your recipient is okay with getting your emails, and should they wish to discontinue, give them an unsubscribe option.
— Make your design striking and attractive. A visually exciting email ad encourages your recipients to stay with it and get your message.
— Your email list should be targeted properly. For example, segments of your audience may be interested in different messaging or offers. Match your messaging to your audience.
— Track your results. Email marketing tools allow you to gauge “opens”, “click throughs”, “returns”, and other useful information to measure your campaign’s success.
— You can supplement your email development platform with e-commerce tracking, customer relationship management programs, and other third party tools to maximize your benefits.
— Think holistically when considering how email marketing could fit into your overall communications strategy; integration with social media such as Facebook, Twitter, LinkedIn, Instagram, YouTube and other audience-based platforms.
Great Island Design Email Campaign
We recently developed an email campaign to showcase our creative work in a series of holiday e-blasts. Our goal was to connect with our clients, colleagues and associates, present some great design, and to remind our network of what we can do for them.
Telford 180 Email Campaign
Great Island Design created a series of e-blasts promoting pre-sales of a luxury condominium project being built on the Allston / Cambridge line.
Eblasts for 3 Residential Properties
The Collaborative Companies utilized Great Island’s digital marketing design services to create separate eblasts for Alloy, Siena, and The Tremont, all luxury properties being developed in the Boston area.