Woodstock Corporation is one of Boston’s oldest and most venerable private wealth management firms. The firm was founded in 1929 as a family office to manage the financial affairs of William A. Paine of Paine Webber fame.
Branding speaks to the core of who a company is. We helped Woodstock articulate their purpose, their values, and their personality—the key elements that combine and characterize a brand strategy.
Services for this marketing program include:
Strategic Planning • Marketing Research • Logo Design & Visual Brand • Copywriting • Website Design & Programming • Script Writing • Video Production • Environmental Graphics • E-Newsletter • Social Media Integration • Photography
“Great Island Design has advised Woodstock over the last fifteen years, first as we redesigned our logo and then as we moved through three upgrades to our website. We’ve found Great Island offers a wonderful combination of technical expertise and creative, artistic expression. They listened to what we wanted to accomplish and then showed us how to do it. Great Island has helped us manage the complexity of moving to new forms of client engagement.”
— William H. Darling, President and Chairman of the Board, Woodstock Corp.
GID created a marketing website for this highly successful wealth management firm in Boston, MA. We worked with large, gallery-style black and white photographs throughout the site. Though images of trees, forests, and saplings are frequent themes in financial services marketing, they are more than fitting if your name is “Woodstock”. Bold green highlights and dramatic angles and composition take these images out of the ordinary.
Like all of our websites, it is an easy to navigate, responsive site that displays successfully on desktop and mobile devices.
We created a logo that suggests the geometric, bold typography of the Art Deco movement that was popular at the time of Woodstock’s founding, and underscores the firm’s place in history.
GID created three custom videos for the Woodstock Corporation website introducing Woodstock services, philosophy and people. We worked with the Woodstock team and Boston Digital Productions to craft a series of videos that express Woodstock’s purpose and promise to their clients.
GID has designed and manages a comprehensive, integrated social marketing program for Woodstock Corporation.
We conceptualized and produced Evergreen, a monthly email newsletter that links to Woodstock’s online quarterly newsletter, and provides content for the company’s LinkedIn page. All three digital formats expand upon the Woodstock visual brand, and provide the opportunity to stay front-of-mind with Woodstock’s clients and prospects.
GID designed branded conference room graphics for Woodstock Corporation. The artwork emphasizes an oversized “W” extracted from the logo and spans the floor to ceiling glass panels.