Financial Services Websites — Key Requirements
A Secure Website with SSL
What is SSL Security? An SSL (Secure Sockets Layer) Certificate provides private encryption for any data flowing between your website server and the browser that someone uses to view your website. Having this security technology transforms your “insecure” website into a “secure” website.
What does SSL do? Any time the user on an “insecure” website fills out a form and submits it or conducts any other transaction on that website, that data can be easily stolen by a hacker. SSL technology prevents hacker access to that data.
Do website visitors care? Absolutely. A recent survey by a leading software developer shows that 82% of respondents would leave a site that indicates it is not secure.
Why should you care? Trust is paramount in financial services, and your website represents your company and your brand. None of your interactions with your clients or prospects should be perceived as “insecure.” The security of personal financial information is essential to your clients. If your website is not protecting users’ data, your overall brand as a trusted partner is threatened.
Is your site secure? It’s easy to tell. Just bring your website up in your browser window and look at the web address line (URL) at the top of the page. It will say “Not Secure” right before your web address, and your URL will begin http:// rather than https:// if you do not have an SSL Certificate.
What should you do? Find a website design firm that will ensure your site is updated with an SSL Certificate. Call us at Great Island Design: 978.741.0112, and we will be happy to help you.
A “Responsive” Website
What is it? A “responsive” website is one that automatically reformats on a variety of mobile devices, including smartphones. This allows the content to be easily viewed by users on any size screen.
How is it created? A website developer will build your website in one of the top responsive CMS (Content Management System) platforms (WordPress, Joomla, or Drupal.) WordPress is used by over 60% of all CMS websites and by over one-third of all websites on the internet.
Do website visitors care? Absolutely. More than 52% of all website traffic is on mobile devices such as smartphones. If your website is not responsive, it is not formatted to be seen on these devices, and visitors will not stay on your site.
Why should you care? Not only will mobile viewers not use your website, but Google also punishes unresponsive sites in search rankings, and Google drives 96% of mobile search traffic. An unresponsive site is harder to find.
Is your site responsive? It’s easy to test. Just click on this link and type your web address into the box. It will tell you immediately if your site is responsive or not.
What should you do? Have your website redesigned on a responsive CMS platform. Great Island Design creates high-performing, branded websites for companies like yours. To view some of them, click here.
Great Island Design for Financial Services Websites
Why Great Island? We know financial services. We understand the critical regulatory issues of the industry. We have the strategic thinkers, designers, and financial writers that can help you plan your website to meet your goals now and into the future.
We also know that your brand speaks volumes about the quality and value of your services.
Quality, trust, brand recognition, goodwill—these are among the intangible assets that are essential to engaging high-net-worth individuals and families, where there is no substitute for exceptional service.
We work across all communications platforms, integrating your brand in print, websites, email, and newsletters, so you reach new clients and stay in touch with your current base.
Please take a look at the work we produced for Woodstock, and then please allow me the opportunity to talk with you about how we can help with your branding and marketing communications needs.
“Great Island Design has advised Woodstock over the last fifteen years, first as we redesigned our logo and then as we moved through three upgrades to our website. We’ve found Great Island offers a wonderful combination of technical expertise and creative, artistic expression. They listened to what we wanted to accomplish and then showed us how to do it. Great Island has helped us manage the complexity of moving to new forms of client engagement.”
— William H. Darling, President and Chairman of the Board, Woodstock Corp.
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